Tracking technology now used to reshape trade shows, conferences and other events by providing details about attendee behavior Related content Special touches add up to big changes in meeting experience Meetings security certification program nears completion Tech show debuts safety app Beacons have become a tool in recent years that can track visitor activity at trade shows and other association events, but some groups are only now tapping the technology's true potential for improving the experience for attendees and exhibitors alike. Beacons, a wireless technology that tracks the movements of attendees, allow a show or conference organizer to monitor activity in real… Read More